Brand Guidelines

Download Our Color Guidelines (156kb PDF)

Color is a powerful tool for communicating the sense of well-being at the heart of our brand. While both cool and warm colors evoke the full spectrum of a healthy lifestyle, it is important to maintain consistency in how we use each individual color.

Click here to download color palettes for Adobe Illustrator.

Core Palette 
Pantone 281
CMYK 100/85/5/36
RGB 0/32/91
HEX #00205B
________________ 		White
CMYK 0/0/0/0
RGB 255/255/255
HEX #FFFFFF
________________ 		________________

Extended Palette 
Pantone 376
CMYK 54/0/100/0
RGB 132/189/0
HEX #84BD00
________________ 		Pantone 300
CMYK 99/50/0/0
RGB 0/94/184
HEX #005EB8
________________ 		Pantone 158
CMYK 0/62/95/0
RGB 232/119/34
HEX #E87722
________________
Pantone 2905
CMYK 45/1/0/1
RGB 141/200/232
HEX #8DC8E8
________________ 		Pantone 7710
CMYK 81/0/23/0
RGB 0/167/181
HEX #00A7B5
________________ 		Pantone 2010
CMYK 0/35/100/0
RGB 255/173/0
HEX #FFAD00
________________
Cool Gray 10
CMYK 40/30/20/66
RGB 99/102/106
HEX #63666A
________________ 		Pantone 9060 (30%)
CMYK 1/1/4/0
RGB 251/249/242
HEX #FBF8F2
________________ 		________________

Children’s Palette 
Pantone 281
CMYK 100/85/5/36
RGB 0/32/91
HEX #00205B
________________ 		Pantone 158
CMYK 0/62/95/0
RGB 232/119/34
HEX #E87722
________________ 		Pantone 300
CMYK 99/50/0/0
RGB 0/94/184
HEX #005EB8
________________
Pantone 376
CMYK 54/0/100/0
RGB 132/189/0
HEX #84BD00
________________ 		________________ ________________

U of A Palette 
Arizona Blue
CMYK 100/71/0/58
RGB 21/36/74
HEX #15244A
________________ 		Arizona Red
CMYK 18/100/83/8
RGB 171/5/32
HEX #AB0520
________________ 		________________

Urgent Care Palette 
Pantone 281
CMYK 100/85/5/36
RGB 0/32/91
HEX #00205B
________________ 		Pantone 485
CMYK 0/95/100/0
RGB 218/41/28
HEX #DA291C
________________ 		________________

Digital Palette 
Pantone 281
CMYK 100/85/5/36
RGB 0/32/91
HEX #00205B
________________ 		CMYK 3/1/0/0
RGB 245/248/255
HEX #F5F8FF
________________
________________ 		Pantone 640
CMYK 85/42/10/0
RGB 0/126/180
HEX #007EB4
________________
Pantone 158
CMYK 0/62/95/0
RGB 232/119/34
HEX #E87722
________________ 		Cool Gray 10
CMYK 40/30/20/66
RGB 99/102/106
HEX #63666A
________________ 		Cool Gray 1
CMYK 4/2/4/8
RGB 217/217/214
HEX #D9D9D6
________________
CMYK 2/1/1/0
RGB 248/248/248
HEX #F8F8F8
________________ 		Error Alert
Pantone 485
HEX #DA291C
________________ 		Confirm Alert
Pantone 2258
HEX #008522
________________
Neutral Alert
Pantone 3005
HEX #0077C8
________________ 		________________ ________________

It is important to deploy color in correct proportions and in preferred pairings dependent on context. Download our Color Guidelines to learn more about how to use color correctly.