Brand Guidelines

Our photographic style reflects our brand personality. In particular, photos allow us to demonstrate how “life can be better,” the evocative and emotive part of our mission.

Photographic Style Checklist

  • 􏰁 Well-being
  • 􏰁 Light as a character
  • 􏰁 Spontaneity
  • 􏰁 Motion
  • 􏰁 Selective focus

Examples of acceptable photographs:

Examples of unacceptable photographs:

Approved stock photography (as well as physician/provider, executive, and facility photos) are available on WebDAM.