Brand Guidelines
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Icons and illustrations both play an important role in visually bringing the Banner brand to life, though they differ in both style and function.
It’s important not to confuse icons with logos. Icons are not used in place of an identity or ‘brand’ for products or business units. Icons are visual shortcuts that help distill the most important thing for a reader to know or do.
You can think of spot illustrations as a bridge between icons and full illustrations. They begin to expand the focus beyond what is appropriate for an icon while still keeping things relatively simple.
Full illustrations allow us to bring more complex scenarios or concepts to life for Sofia in ways that are warm, human and accessible. A full illustration allows us to inform and educate simply, while also providing richer context and emotional impact.
You can think of spot illustrations as a bridge between icons and full illustrations. They begin to expand the focus beyond what is appropriate for an icon while still keeping things relatively simple.
Full illustrations allow us to bring more complex scenarios or concepts to life for Sofia in ways that are warm, human and accessible. A full illustration allows us to inform and educate simply, while also providing richer context and emotional impact.
