Brand Guidelines

Download Our Typography Guidelines (248kb PDF)

Banner’s font family includes a friendly, open serif font, Utopia Regular, for headline use, and a versatile sans serif font, Effra, for subheads and body text.

Licensing information for these fonts is available by contacting design@bannerhealth.com.

In the absence of preferred brand fonts (e.g. when using Microsoft Office products), Utopia may be substituted with Georgia, and Effra may be substituted with Verdana (all Banner Health computers are imaged with Georgia and Verdana).